Our Story
From one missed solar lead to a smarter way of doing business.
Every big idea starts with a small frustration. Ours began in a Melbourne coffee shop in 2024, when two conversations kept repeating themselves:
"We're spending thousands on solar leads…"
"But no one's talking to them fast enough."
That frustration — felt deeply by solar installers, retailers, and energy consultants across Australia — became our obsession. Because in the time it takes to call back one solar prospect, ten others have already chosen a competitor.
Neel Bhattacharya, a long-time product and growth strategist, had spent years watching solar businesses lose opportunities not because they lacked demand — but because they lacked speed. Bijoy Majumdar, a seasoned technologist, had built systems that scaled across industries.
Together, they wondered: What if every solar inquiry could instantly get a response? What if AI could start conversations with homeowners — not just collect data?
That idea became Solar AI — an Australian-born platform built to help solar businesses turn every inquiry into a qualified appointment.
We started with what we knew best: solar. Within months, we were powering appointment bookings for hundreds of solar leads every week across Australia. Today, we're the trusted partner for 250+ solar installers, retailers, and energy consultants who refuse to let another qualified homeowner slip away.
Solar AI is not another chatbot. It's an intelligent appointment engine that blends AI speed with human tone — engaging, qualifying, and booking solar appointments automatically.
Whether it's a homeowner considering rooftop solar, a business exploring commercial installations, or a family researching battery storage — Solar AI ensures they're spoken to instantly, with relevance and empathy.
We don't replace solar sales teams. We supercharge them.
We didn't want to import someone else's idea — we wanted to build something that truly fits Australian solar businesses. Our market is different. Our customers are different. We understand local compliance, CEC standards, rebate programs, and buying behavior.
That's why every message, every workflow, and every integration in Solar AI is built with an Australian solar mindset — clear, respectful, fast, and effective.
The people behind the mission
Co-Founder
A growth strategist with a marketer's heart and a builder's discipline. Neel drives the product vision and customer-first philosophy behind Solar AI.
CTO
The tech mind who turns ambition into architecture. Bijoy designs systems that scale, learn, and deliver consistent quality conversations with solar prospects.
Because automation should lead by example. Our AI handles thousands of solar conversations daily with speed and empathy.
Guided by experience. Backed by trust.
Board Director
A strategic mind with deep expertise in business growth and governance.
Advisor
A veteran in technology, product-market fit, and scale strategy.
Bringing academic depth and applied AI research to every iteration of our solar intelligence platform.
We believe conversations are the new currency of solar growth.
Our vision is simple: To help every Australian solar business turn missed leads into booked appointments through smart, human-like automation.
We're growing with our solar partners, learning from every conversation, and pushing AI to serve what matters most — real human connection at scale in the solar industry.
This is just the beginning.
We're growing with our solar partners, learning from every conversation, and pushing AI to serve what matters most — real human connection at scale in the solar industry.
Learn More About Our Technology
Discover how JAMES AI sales automation helps Australian solar businesses respond to leads in 5 seconds and book 3× more appointments.
Explore AI Sales Automation for Solar →Built in Australia. Powered by conversation. Focused on solar growth.
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